WEMA Bank Plc introduces its new in-branch self-service product, Phygital.

by Amos Kalu
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Wema Bank Plc, the leading financial institution in innovation and technology has launched Phygital Branch, a self-service platform that combines the best aspects of traditional and digital banking, in all its branches nationwide.

YouTube video:

“Phygital is the result of Wema Bank’s recognition that a segment of our customers still enjoys the physical experience of traditional banking but without potential hassles such as queues that can diminish the experience.”, announced Mabel Adeteye, Wema Bank’s Head of Brand and Marketing Communications at the launch of the initiative.

“Phygital tablets grants our customers the seamless in-branch experience they desire by reducing the amount of time spent in the branch and eliminating long queues.”

On the Phygital tablet, customers can perform a range of financial services on their individual accounts such as checking account balances, transferring funds, upgrading, or reactivating accounts, updating account information, generating statements of account, letters of reference and non-indebtedness, and much more—all without speaking to a customer representative or filling a form.

The launch of Phygital further drives Wema’s digital dominance, which ALAT helped establish; but while ALAT is fully digital, Phygital combines the perks of physical and digital banking, and allows customers a wider range of options for how they choose to bank.

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