PRESS RELEASE

The new interactive website positions Nigeria as a premier global destination for arts, culture, and tourism.

LAGOS, NIGERIA, 19th June – The Federal Ministry of Art, Culture, Tourism and the Creative Economy proudly announces the launch of www.nigeriaeverywhere.com, a groundbreaking digital platform that showcases the nation’s rich cultural heritage, exceptional talent and tourism potential.

This digital gateway to Nigeria represents a significant milestone in the Ministry’s ambitious drive to position Nigeria as a leading global destination for arts, culture, entertainment, and tourism by 2030. Nigeriaeverywhere.com offers visitors an immersive journey through Nigeria’s cultural landscape and serves as the premier tourism gateway, connecting travelers with authentic Nigerian experiences from contemporary Afrobeats experiences to vibrant festivals celebrating the nation’s 250+ ethnic groups.

Key Platform Features:

● Interactive Cultural Map: A dynamic, user-driven digital map that highlights Nigeria’s rich cultural landmarks, places, and heritage sites, allowing users to explore and connect with authentic local experiences across the nation
● Explore: Comprehensive coverage of Nigeria’s traditional and contemporary artistic expressions and talents
● Project Spotlights: Detailed presentations of the landmark initiatives of the Ministry of Art, Culture, Tourism and the Creative Economy
● Share Your Naija: A digital storytelling feature that lets Nigerians as well as other nationals at home and abroad showcase their culture, creativity, and Nigerian experiences through user-generated photos, videos, and stories
● News: An ongoing curation of the latest news, events and initiatives reshaping Nigeria’s cultural renaissance
● D30 Data Platform: With data collection underway and a launch set for late 2025, the D30 Data Platform will serve as the analytical backbone that will drive evidence-based policy decisions and attract international investment in Nigeria’s creative sectors

The platform will seamlessly integrate with the upcoming innovative D30 Data Platform, providing unprecedented access to comprehensive cultural, tourism and creative economy datasets. This open-source data initiative, set to be the most comprehensive in Africa, ensures unparalleled transparency and economic stimulation, setting a new benchmark for investment and innovation while empowering stakeholders with actionable insights for strategic decision-making.

“Nigeriaeverywhere.com is more than a website. It is a living, breathing expression of our national identity, a global window into the heart of Nigeria,” said Hannatu Musa Musawa, Esq, Honourable Minister of Art, Culture, Tourism and the Creative Economy.

“This platform gives our culture, creativity and heritage a digital stage to shine on the world map. It embodies President Bola Ahmed Tinubu’s Renewed Hope Agenda, which places human capital, creativity and national pride at the centre of inclusive growth. For every Nigerian at home or abroad, and for everyone curious about the soul of this nation, NigeriaEverywhere.com is an invitation to rediscover who we are, what we create and what we can become together.”

As Nigeria’s premier ‘digital cultural ambassador’, the platform serves as the official gateway to Detty December, the nation’s flagship end-of-year celebration that transforms Lagos and major cities into global entertainment destinations. Visitors can access exclusive content, and event schedules for Africa’s most anticipated cultural celebration, positioning Nigeria as the world’s entertainment capital during the festive season and beyond.

Nigeriaeverywhere.com will serve as the primary digital gateway for local and international visitors, creative industry investors, and cultural enthusiasts seeking authentic Nigerian experiences.

Destination 2030, Nigeria Everywhere, the Ministry of Art, Culture, Tourism and the Creative Economy’s flagship initiative, is a comprehensive national strategy to position Nigeria as a leading influence and a global powerhouse of creative expression and cultural exchange. This ambitious program accelerates the transformation of the art, culture, tourism and creative economy into a primary force for economic growth and inclusive prosperity.

Signed:

Sandra Njoku-Samuel
Media Strategist to the Honourable Minister on Media & Communications
Office of the Honourable Minister
Federal Ministry of Art, Culture, Tourism and the Creative Economy